A firm built for the decisions that have to hold up.

PDA is a healthcare planning and management consulting firm headquartered in Raleigh, North Carolina. For more than four decades we have advised hospitals, health systems, physician groups, ambulatory providers, and government agencies through the strategic, regulatory, and facility decisions that define their organizations.

Our team is small by design — senior consultants who lead the work directly. We prize clarity over jargon and defensibility over volume. Every engagement is scoped to produce a plan that leadership can act on, boards can approve, and regulators can accept.

We start with the field: market conditions, community need, competitive position, regulatory environment, organizational goals. Then we model the numbers — demand, capacity, financial performance, sensitivity to change. From there we build the argument, and we stand with our clients as they defend it.

• Senior-led engagements, from kickoff to defense.
• Original market and financial models built for the specific decision.
• Plans structured for approval — by boards, regulators, or the public.
• A track record across ten states and four decades of practice.